Kraken Pro is where serious traders get serious tools. It’s fast, flexible, and packed with features built for people who want precision, control, and an edge. While the retail (Kraken) platform speaks to crypto newcomers, Kraken Pro is for the ones who already know the game, and want to play it better.

What makes Pro, Pro

My role was to sharpen the voice for this more advanced audience: less hand-holding, more signal. From product pages to feature launches, ad campaigns, and more, I helped Kraken Pro speak directly to the pros. With clarity, confidence, and zero bullshit. 

Built for the bottom line

Pro traders are in it for one reason: to make money. Sure, everyone has their own strategy or style, but at the end of the day, they want tools that get the job done without compromise. I baked that spirit into everything I wrote for Kraken Pro. Clear, confident messaging that respects the mindset of people who trade to win.

Kraken with a sharper edge

Kraken Pro speaks to a different kind of audience, so it needed a tone to match. More direct, more ambitious, and built for people who move fast. I wrote a fresh set of brand voice guidelines just for Pro, defining how it should sound, where it should flex, and how to keep it aligned with the Kraken master brand. Then I put those principles into practice across the platform: from landing pages to feature announcements, launch videos to campaign headlines. 

There's more Pro where that came from

Happy to share more Kraken Pro work upon request.